If you have a service-based business, chances are you've been told time and time again how important it is to have an online presence. While there's no doubt that having a website is important, did you know that having a Google business page is just as essential? Here's why:
Google Business Pages and Local SEO
If you want your business to show up in local search results, you need to have a Google business page. When searchers look for businesses like yours in their area, your Google business page is one of the first things that will come up. If you don't have one, you're missing out on valuable exposure.
Not only that, but if you want to rank higher in local search results, you need to make sure your Google business page is optimized. This means including key information like your business name, address, and phone number (NAP), as well as descriptions of your products or services. You should also take advantage of Google's free tools by adding photos and videos, as well as creating special offers for searchers.
Google Business Pages and Online SEO
In addition to helping with local SEO, having a Google business page can also help with online SEO. That's because when you create a listing on Google My Business, your business information will also be added to Google Maps. And since Google Maps is one of the most popular applications on the internet, this can help increase traffic to your website.
In order for your Google My Business listing to be effective, it's important to keep it up-to-date. Make sure all of your information is accurate and current, and take the time to respond to any reviews or questions left by customers. By staying active on your listing, you'll not only improve your ranking in search results, but you'll also show potential customers that you're a credible and trustworthy business.
As a therapist or coach, it's important to have a strong online presence if you want to attract new customers. One of the best ways to do this is by creating a Google business page. Not only will it help with local and online SEO, but it will also provide potential customers with key information about your business. Plus, by keeping your listing up-to-date and active, you'll show customers that you're credible and trustworthy—two qualities that are essential for any successful business.