Sexual Wellness professionals are becoming more and more aware. TikTok is quickly becoming among the most popular social media platforms, especially with Gen Z users. With over 800 million active monthly users, TikTok offers a massive opportunity for businesses to reach a wide range of consumers. However, with any social media platform, there is a right and wrong way to market your business. In this blog post, we'll explore why wellness professionals need to start marketing on TikTok and share some tips on getting started.
TikTok Marketing Reaches a Wider Audience
One of the great things about TikTok is that it's not just for teenagers. Yes, the platform has a predominately Gen Z user base, but millions of users in other age groups also exist. This makes TikTok an ideal platform for reaching a wider audience than you would on other social media platforms like Facebook or Instagram.
In addition to its large user base, TikTok is also growing at an incredible rate. In 2019, the app was downloaded more than 1.5 billion times worldwide and is on track to surpass 2 billion downloads in 2020. With such rapid growth, now is the time to start marketing your business on TikTok before your competition does.
Build Personal Connections with Potential Customers
Another reason wellness professionals need to start marketing on TikTok is that the platform provides an opportunity to build personal connections with potential customers. On other social media platforms, businesses can only share information about their products or services in a limited way. However, on TikTok, businesses can create fun and creative videos that give potential customers a behind-the-scenes look at the business. These videos humanize businesses and make them more relatable to potential customers. As a result, when potential customers are ready to purchase a product or service, they are more likely to choose a business with which they have formed a personal connection.
TikTok offers wellness professionals a unique opportunity to reach a wider audience and build personal connections with potential customers. If you still need to start marketing your business on TikTok, now is the time to get started! Need help getting started? Check out my marketing for wellness providers workshop on November 9th, 2022 at 5:30 pm PST to learn more about using TikTok and social media to promote your wellness business!